Toyota Financial Services (TFS) is a major player in the French automotive market used by Toyota Motor Corporation to sell lease and credit financing products, as well as maintenance and insurance services for Toyota and Lexus brands. As part of their digital strategy evolution, TFS needed to redesign their legacy website to be more effective in the way they were communicating and interacting with prospects and existing customers. Go to toyota website!Go to lexus website!
01 _ Needs & problems
Their communication strategy was challenged by a complex value chain with multiple actors (car manufacturers, national car dealers, TFS) all interacting with customers at different stages of the car purchase journey. TFS was looking for smart and efficient ways to create value for their customers without disrupting the ecosystem while achieving their key business goals:
We have proposed a ‘yes-we-can’ methodology to break free from the legacy statu quo. A minimum valuable product was quickly identified and implemented. Thanks to cross-functional teams brainstorming workshops, a long-term product backlog was defined to meet commercial, marketing, operations and support requirements while removing the frictions and limitations of their digital ecosystem. User-stories, wireframes and designs were followed by development sprints executed in Extreme Programming.
Our technical expertise and experience in CMS website designs, as well as on virtual assistants, encourage the client to trust us during this major digital revamp project:
02 _ Solutions
Redesign of the website
We created the website with a built-in CMS composed of custom content blocks that TFS editorial team can easily configure with corporate colours for Toyota Financial Services & Lexus Financial Services brands. This is a unique place to present, enhance and promote financing offers and services with segmented content and functionalities according to different profiles.
In order to improve the user experience, we analyzed the legacy content that the brands were using to drive sales and we worked on innovative and more visual ways of presenting it to the users.
Redesign of the personal account
We redesigned the personal account of the TFS customers to propose a platform that empowers them throughout the contract life cycle. This platform informs, engages and retains all Toyota Financial Services customers thanks to:
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For each step of the car purchase process, we worked on a dynamic design that changed the blocks, sizes and position of the elements depending on what were the main pain points in each phase.
Along with an administrable FAQ on the public space, we proposed an available 24/7 chatbot on the public & private spaces that helps users for any type of questions related to products, services, user connection, offers, or contracts.
This virtual assistant is also meant to generate new leads. The conversation flows are adapted to each page of the both web sites TFS & LFS (public / private) proposing a choice among questions or a “free” question.
To address the outdated IT environment, we proposed a cloud-based infrastructure that was fully compliant with Toyota security requirements and GDPR regulations. This infrastructure was purposely designed to accommodate and integrate other vendors of the TFS IT ecosystem with a new set of APIs, new deployments pipelines, a shared database and a clear RACI that transformed the way software was built and released at TFS. We also put in place a data lake based on Google BigQuery to track and analyse KPIs related to the personal and public websites.
The initial project took 8 months to go through, for each functionalities, the requirements definition, the co-working on the wireframes, the proposition of designs for both brands, the validation of the detailed specifications, the web developments and the validation by all TFS stakeholders. The product is since then continuously improved and enriched by new functionalities.
04 _ Results
In the first three months since the launch of the website, we had very positive results:
We are fully satisfied with the work done by the With Agency, they really understood our needs and the achievement is up to our expectations
David Schotkosky CEO Toyota Financial Services
Project Manager: Roxane Chatel, . Abel Pigache, . Tiphaine Chermeux, .
UX Designer: Javier Catalán de la Puente, .
Data Analyst: Vitor Monteiro, .
UI Designer: Mar Fernández-Cuenca, .
Development: Romain Bouyx, . Kevin Maikath, . Héctor Soria, . Julien Guépéroux, .
Axure, .Figma, .Gitlab, .Google suite, .Nuxt, .AWS, .Data studio, .Google Analytics, .Google Tag Manager, .Matomo, .HTML, .CSS, .Java Script, .Python, .