AgoraPay is a brand launched in 2021 by Crédit Agricole Group (French network of cooperative banks) to offer a new payment solution for the marketplaces. As part of their go-to-market strategy, Crédit Agricole needed to create the AgoraPay website with the objective to present the offer and generate commercial leads. Crédit Agricole also needed to position, explain and promote the platform payment capabilities to the developer community.
03 _ Needs & Problems
Because payment solutions are inherently complex systems to apprehend and to implement, Crédit Agricole was looking for innovative ways to make the value proposition as accessible as possible for both developers or business owners. In this context, Crédit Agricole wanted to rely on payment systems experts capable of making a complex topic easy to understand and to evaluate against other market solutions. The key business objectives were:
02 _ Solutions
Thanks to its experience of payment systems, we developed a website and developer tools that competed against the major players of marketplace payment solutions. The key capabilities implemented were:
to guarantee the AgoraPay value proposition understanding by developers, we created the entire technical documentation in French and English. The UI team transformed complex API workflows into intuitive and visual diagrams that synthesized the platform key concepts.
To ease the documentation content management, we developed a CMS based on Wagtail and created new UX/UI blocks allowing the Crédit Agricole to manage both the commercial website and technical documentation. Custom editorial roles and permissions were set up on the documentation back-office so the AgoraPay’s team could manage the content based on their internal approval process (draft, edit, validate, publish).
To accommodate the expectations of developers and business owners, we optimized the user touch points UX with A/B testing in order to achieve efficient dynamic and interactive journeys. A continuous in-depth tracking of the website provides user interactions analytics to constantly refine the user journeys based on proven data points.
To get a quick understanding of all the APIs available and how they work, we created a searchable ‘API Reference’ section that details the API calls with request/response examples and renders the AgoraPay swagger API definition through an automated pipeline.
Code samples and best practices
To help developers implement the solution we created a Github repository with pre-build examples in each language supported by AgoraPay (Node, Python, PHP, Go, Ruby). In those repositories, we provided best practices recommendations and detailed the solution's technical implementation with multiple reference samples to guide developers during their onboarding and implementation process of the solution.
03 _ Results
The developer space is accessible from AgoraPay’s website since december 2021, below are a few promising KPIs:
Project Manager: Samuel Poutignat, .
UX Designer: Javier Catalán de la Puente, .
UI Designer: Cristela Domínguez, . Andrés Abril, .
Development: Pedro Arenas, . Raphaël Pastre, . Julien Gueperoux, .
Axure, .Figma, .Gitlab, .Google Analytics, .Wagtail, .Nuxt, .Algolia, .Data studio, .Google Analytics, .Google Tag Manager, .HTML, .CSS, .Java Script, .Python, .Node, .PHP, .Nuxt, .Go, .Ruby, .