• Client: Bodegas Roda
  • Project type: Digital ecosystem revamp
  • Date: 2021 & 2022
  • Services: UX/UI DesignWeb developmentArtistic directionE-commerce,Data management

Bodegas RODA Group is a prestigious Spanish bodega operating at a global scale. It is composed of three distinct brands: Roda, La Horra and Aubocassa. Roda and La Horra are both focused on premium wines whereas Aubocassa sells high-quality olive oils. RODA Group chose us to guide them into their digital journey, building a performant, innovative and sustainable digital ecosystem. Go to Roda website!Go to bodegas La Horra website!Go to Aubocassa website!


We began the digital transformation of RODA starting from scratch with the following objectives:

    Create a new website for each brand under a new artistic direction that would encompass all three brands, respecting the authentic codes and prestige associated with the RODA Group. Create a powerful tool for the tourism departments to help increase its development, thanks to online booking and management platforms. Increase the product sales and develop a community around the brand, through a new e-commerce and a private club to get closer from final customers.


After a deep audit of RODA ecosystem, and the national and international competition, we focused on building a strong digital basis which includes:


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Three new websites for a fresh start

One for each brand, emphasising the brand values, image, products and history, with a new visual design and a more modern and elegant art direction to better fit, represent and unify the brands, creating a stronger brand identity and offering a more premium look and feel.

We restructured and organised the information, redesigned the entire structure and layout of the website with new content blocks based on a design system. All this with the aim of improving the user experience and the navigation of the different websites.


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A booking module to develop the tourism department

We created a custom booking platform for RODA and AUBOCASSA’s websites to optimize the tourism department work on a daily basis. The objective was also to provide users a complete and automated digital experience to book visits at RODA and AUBOCASSA.


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An e-commerce to increase sales for Aubocassa

We build an e-commerce platform based on sustainable technology and compatible with the new digital ecosystem to replace the existing one. This e-commerce platform will enable its clients to buy products from Aubocassa but also products from Roda and La Horra.


A private club to develop an exclusive community

We created a brand new private club for RODA Group whose objectives are to develop the RODA community and get closer to their end-customers through the offering of exclusive products and other advantages.

KPI monitoring plan

A monitoring plan was created according to the KPIs defined with Roda with automated data dashboards so that Roda can monitor its KPIs in real time.

Throughout the project, the specifications and functionality have evolved to take into account new needs that may arise during the development phase.

Training the Roda team members to become fully autonomous in content management, so that they can evolve the content whenever they wish, has been a key point in the project. We have given the Roda group team the autonomy to manage the website content (images, texts, pages, etc.) and e-commerce products (product category, stock, price, etc.) on their own, without any technical knowledge.


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+36% of average time spent on the websites after the revamping. Almost 2000 reservations of experience through the booking module in less than one year


  • Integration with WOLF CRM
  • Integration with Microsoft 365 Business Central
  • Create new member types inside RODA’s Club, with new advantages and features available


Project Manager: Annabelle Culty, . Zoé Charbaut, . Daniela Calderon, . Sarah Nogueira, . Samuel Poutignat, . Noémie Robert, .

UX Designer: Javier Catalán de la Puente, .

UI Designer: Cristela Domínguez, . Mar Fernández-Cuenca, .

Development: Kevin Maikath, . Julien Gueperoux, . Raphaël Pastre, .


Axure, .Figma, .Miro, .Djando, .Wagtail, .Oscar, .Nuxt, .Stripe, .Gitlab, .Google Suite (Analytics, Tag Manager, Data Studio), .WOLF, .Microsoft 365 Business Central, .